Your business website is the most important factor of your online exposure and therefore critical for your business. Having a bad website means having a bad business. Whether you are doing great in the offline world, people will always want to search you online for reviews, comments and especially your web page. Having a good website and great web page design is important to give a good impression. You’re webpage is your business branding, your money making tool and client generator. So, how do you know if your business website is converting the way it should and how do you know if your website is good enough? These are the main factors of a good website and web page design: |
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The first most important factor of your website is the traffic. You want to know how many people are visiting your website. The traffic will then be able to give you all the statistics you need to know, whether your website is converting or not, also known as conversion rate. There are many ways to get traffic and this includes SEO, SEM, SMM, video marketing and many other strategies.
After that, you must know the bounce rate. The bounce rate is the percentage of the people leaving the website, without taking further actions. This will show you if people like the website or if the website might be too confusing. You need a high amount of visitors before you can be sure of the bounce rate, because 10 visitors may dislike your website, but the 90 other may still surf the site which would be a 10% (good) bounce rate. A high bounce rate can be cause by bad web page design.
Lastly, you want to know the average time on the website and page views. The average time a visitor spends on the website is to evaluate whether or not the content is being looked at effectively. Also, you must keep track of the page views of your web pages. This is important to know so that you can highlight more relevant links or keywords and lead the visitors in the right direction.
Based on these rules you are able to make the right changes on the website to evaluate its conversion. A good conversion rate is 3% of your visitors, with 5% being very good. So if you are seeing that your business website is not giving you the results you want, it is time to make the switch.
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