Search engine marketing is a type of internet marketing that involves ‘paid’ placements on the search result pages of Google, Yahoo and Bing. One of the most popular types of this internet advertising strategy is called pay-per-click, also known as PPC. This method allows almost any user with a small budget to get a piece of the pie. PPC has become one of the most popular internet advertising methods to date and here is how it works: |
 |
Internet advertising with PPC has a fairly simple concept. Let’s use a Google search result page as an example. On the right hand side, you will see a certain advertising space. Those belong to private advertisers. We, as a searcher on Google, are the products and as soon as we click that advertisement, the customer pays a certain amount of money to Google. The advertisers pay per click on the ad, which usually lead us to their sales or landing page.
The price of such a click varies, depending on how many other advertisers want to be on the first page of that search results pages keyword. In short: The higher you are willing to pay for a click, the more likely you are to show up on the first page for that keyword. On the search engines, the advertiser himself will create the ad, choose the right keywords related to the sales or landing page and choose the maximum bid you are willing to pay for the first page, daily budget, etc.
Search engine marketing is a fairly simple process but because this service has been around for a long time, the bids go surprisingly high. Four years ago, bids would cost cents per click, where as of now, bids may go up to $15 a click (or maybe even more in certain other markets). Although search engine marketing is a success proven internet adverting method, choosing the right keywords and bids is critical for certain businesses for it to be a profitable investment.
Want to start your own search engine marketing campaign with pay-per-click? To start one or to find out if your campaign is optimized, fill out the form below.
|
|
