Finding the right keywords for your website is the first step for successful SEO. In fact, you should pick out the keywords before starting the website and while developing each page, to get a better idea what to focus on in the content. Picking out the right keywords is like picking out the right ingredients in cooking. The wrong combination can make a difference to the search engines and not backing up keywords can result in penalties. |
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There are two different types of keywords you want to incorporate in your website.
The first type of keyword is the long tail keyword, containing a set of 3 or more words. These are the keywords that are easy to rank because of less competition. For example, instead of using the words “electric guitar” you would use the words “cheap electric guitars” or “good electric guitar” to increase the chance of ranking. If chosen and incorporated correctly, your website can rank these type of keywords in the first month.
The second type of keyword is the short tail keyword. This type takes longer to rank, but usually has much more search volume. When picking out a short tail keyword, you want to be sure it’s not impossible to rank, meaning you don’t need several years of work, as well as 20 people on the job to rank first page for it.
To choose good keywords, you find out the search volume, the raw results, the results for the exact keyword set and the results in the title of competing websites.1) The search volume is found by typing in the keyword in your favorite keyword tool. 2) Then you take the keyword and type in Google and find the results (this result can go high).
3) Type the same keywords in quotes into the search box like this: “online business advertising”, to then find more accurate competing websites (under a million results is rank able within 6 months).
4) Lastly use the intitle tag: intitle:”cheap electric guitars”. This will give you only websites that put the same keywords in the title tags. The resulting websites are your closest competitors for the chose keywords. Under 100,000 results here is rank able within 6 months.
Pick out keywords for every title page of your website and the content of it. Try to stay within a keyword range per page. Remember, Google ranks the pages, not the whole site itself. The next step is on-site SEO. To research keyword difficulty, competition and searches, you may use your favorite tool. I suggest using the Maximus SEO Toolbar.
Our consultans at Maximus Business have helped many businesses get the internet exposure they needed with SEO and dramatically increased their revenue.Now is the time for your business to take advantage of search engine optimization and with one of our consultants on your team, Maximus Business can bring your business to the next level. Contact one of our consultants and find out if this business marketing strategy is for your business and get a free quote.
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